Psychology of shopping

Table of contents:

Psychology of shopping
Psychology of shopping

Today we're setting your senses on a holiday wave, specifically to the frenzied and massive shopping spree. Sometimes it is a very pleasant activity, other times it reaches crazy proportions, but there is a limit, after which shopping is established and developed disease. Make the difference for yourself after reading the following lines and hurry to take stock before you get into the general market setup!

Whatever we talk about, shopping is now like an obsession. There are people who do not go beyond the predetermined list of products, but most always take something in addition, and sometimes too many things. That's why we say the line between going around malls as therapy and splashing money as a disease is extremely thin!

And if for some shopping is related only and only to the acquisition of essential products, for others it is

true life saving magic wand against depression

It has been established that the lack of emotions, apathy and complete indifference to everything around disappear in minutes after the woman renews her wardrobe with at least one dress. The important thing is not to overindulge, because the risk of falling into the web of shopping addiction is by no means small.

Now we will surprise you. It is more typical to think that shopping mania mostly affects women. Yes, but not quite! It turns out that more and more men are affected by the so-called compulsive shopping. It is characterized by an overwhelming and often senseless desire to buy this or that commodity. People who suffer from such symptoms regularly go shopping, pay for absolutely unnecessary clothes and often end up owing money - to the bank, almost all relatives or friends.

All this gives us direct reason to believe that,

when it goes beyond its normal limits, shopping is even a disease

And like every disease, a cure has been developed.

You should know that seemingly harmless purchases gradually turn people into spendthrifts with all the resulting consequences. Therefore, when shopping, make sure that your actions are completely legal and conscious. Ask yourself questions like "Do I really need this right now?" more often, because sometimes emotions take over and people make quick and not well thought out decisions. They are fooled by the glitter of the windows and the marketing tricks of the salesmen and fall into the traps!

It is enough to give you the impression that you simply cannot resist the temptation of shopping. In this way, influenced by the loudly advertised seasonal discounts, you leave the shopping centers with a much lighter wallet or an empty credit card.

However, excessive restriction is also harmful

Those who are used to economizing on everything often do it to the detriment of themselves. And instead of finally renewing their wardrobe and, accordingly, changing their image at least a little, they spend the money on other, "useful" things for the house and household. Therefore, here is the time to introduce you to the so-called "positive shopping" - this is the time when you really think about yourself. It is enough to give yourself something small to feel its effect. Psychologists are of the opinion that certain subjects are of great importance for the formation of inner drive or motivation. Often objects become a stimulus for personal growth.


The trick with prices ending in 99

Very often prices end at 99 or 9. And this has its psychological explanation. A person subconsciously perceives "99" or "9" as something smaller than the round number (which ends in zero), as something cheaper and more accessible. And he decides to buy it, whether it is a packet of rice, a garment or even a car. Marketing experts add that prices ending in nines are more likely to be associated with the fact that there is some kind of discount, while a price that ends in a round number signifies quality and uniqueness. That's why you'll more often see prices that end in 9 in grocery stores and fast food restaurants, while in galleries, for example, the amount is most often a round number.

In Asian culture, however, the number 8 works more, and goods whose prices contain eights arouse more interest among consumers.

In order to influence the purchase decision, marketing experts very often use another very important quality in people - their greed. Because of this and promotions like

“Pay 1, get 2” or “three for the price of two”

are very common! Similar psychological tricks are used in advertising for more expensive goods that can be leased or paid off. The whole amount for a car, for example, would be very large, but when they say that it will cost 2 BGN per day, for example, then it is perceived as something affordable that everyone can afford.

Very often the purchase is tied to another promotion and collecting points against a future purchase. In this case, products are offered, with which one has the opportunity to leave, but mostly with the idea that he has received a favorable offer.

But playing with prices, their writing and presentation is far from all that can make us buy. There are other factors that affect our senses and desire to get something.

The arrangement in the stores is with a purpose

Big stores, for example, are arranged in such a way that you cannot leave without having been almost everywhere. This way you can see everything, even if you only went for a specific purchase. And it's no wonder you get a lot of things off the pre-list just because they caught your eye from the stall.

Also, the most frequently bought and wanted goods (bread, meat) are usually at the bottom, so you still have to go through the whole store to get them. Toys and sweet things are always placed at the level of children's eyes - so they will be able to easily see, like and ask for them.

If we mentally divide the stands of the coordinate system, the products of the top two squares are more likely to be seen than those placed in the lower left corner. All this, combined with the influence of the music and possibly - the personal advertisements for the goods and services offered by the merchant, makes the effect of shopping as safe as possible!

There is also a breed of shopaholics

For mass shopping, however, we cannot blame only marketers and their psychological tricks. It is known that there are people who are real shopaholics. This most extreme condition, where a person is stocking up on all kinds of food and things and can't even get into their home, can really cause anxiety and need to be treated

In lighter phases, shopping can be just therapy. Then unsatisfied needs in life are "cleared" by obtaining something material. But in fact, by buying goods or services, a person rather expresses his attitude towards himself. In other words, at such moments he says to himself - I love myself and because of that I allow myself a certain pleasure

Popular topic